PowerMF is a product of eFIN Services India Private Ltd. (eFIN).

PowerMF is an Empowering MF Platform which endeavors to provide a whole new way to investing in mutual funds and managing the same under the self empowerment mode.

The product PowerMF has been conceptualized keeping in mind the need for segregating transaction service from the advisory service for a mutual fund investor. Hitherto, owing to the nature of the product, irrespective of the type of advise/ service a customer was getting, s/he was having to pay the same charges(load) which goes to service the cost of distribution and advise. Having seen the probable conflict of interest and the need for transparency, the market regulator SEBI has come out with No Load structure.In this background, eFIN believes that there is a class of customers who would need a self service model which is not only cost effective but also efficient and of high quality. This brought out PowerMF Platform from eFIN Services India Private Ltd.

eFIN is a company registered under the Companies Act, 1956 having its registered office in Hyderabad. Promoted by professionals, the company is catering to the financial services industry with the primary product of focus being a Mutual Fund Platform (PowerMF). The promoters of the Company have with wide ranging experience in the financial services industry.

PowerMF is a product of eFIN Services India Private Ltd. (eFIN). Background of the Promoters : Promoted by Mr. Sridhar K and Mr. V Mahesh

Mr.Sridhar K - A qualified Cost Accountant, Certified Financial planner and Company Secretary, Mr. Sridhar has around 2 decades of experience in the financial services industry. His experience include amongst other things: a. Personal Finance Advisory Services b. Distribution of financial products c. Investment Advisory services d. Financial Transaction processing e. Customer Service focus f. Planning and Management Having worked in various financial services organizations including Karvy, SRF Finance and Citibank, Mr. Sridhar has a wide experience and exposure. Has been well connected on a continuous basis with the mutual fund industry as well as investors for over a decade now.See Mr.Sridhar's Profile on LinkedIN

Mr. V Mahesh - Has been in the financial services industry for over 2 decades is a graduate and LLB. His experience amongst other things include: a. Processing of large volume financial transactions in short time span b. Technology pertaining to financial services c. Regulatory Compliance d. Corporate Administration e. Key relationship management .